Why This Works

Even If Your Audience Isn’t Exactly Mine

Many of my readers are service providers or work in places where they wear many hats.  They love emotionally intelligent storytelling, thoughtful offers, and resonate with things that have a “Lindsay” stamp of approval. 

Examples of audience members who could benefit from YOU:

• The non-profit program coordinator who is suddenly tasked with writing newsletter copy, but whose only writing experience is dry grant reports.
  → Your offer: Copywriting tips for landing pages and email strategy basics that don’t feel like a bro-marketer or AI-bot wrote them.
  

• The therapist mom of a teen who’s Googling “how to not lose it during curfew arguments.”
  → Your offer: A shame-free conversation starter guide to help them navigate both the delights and difficulties of adolescence.
  

• The education admin who’s just been called back to the office and realizes their threadbare leggings and t-shirt won’t fly.
  → Your offer: A downloadable capsule wardrobe guide that’s free of diet-culture influences or tacky “trend guides.”